Grab a Dos for Cinco de Mayo
Rebranding Dos Equis for the Cinco de Mayo summer/spring campaign, I expanded on the brand's logo identity by incorporating Aztec dates to highlight the historical significance of the day. This design merges Mexican-American culture with Dos Equis’ roots, referencing the iconic Empire Moctezuma logo while celebrating the rich history behind the beer.
"Experience Innovation at the Whitney Museum"
Showcasing the Whitney Museum of American Art through a bold and colorful lens, I created this iPhone advertisement mockup featuring the museum's famous artworks. As a space dedicated to celebrating American artists and their diverse, dynamic voices, the Whitney emphasizes modern and contemporary art with an inclusive, socially-conscious focus.
Altru
I created Altru, a community-based program inspired by the concept of altruism—selflessness and dedication to the welfare of others. The program focuses on helping local residents living in poverty build positive relationships with law enforcement, fostering community progression and sustainability through collaboration and mutual understanding.
OxyContin Oxymoron
Highlighting the contradictions and false advertising around OxyContin, I created a PSA for an opioid crisis campaign. The design reflects the misleading healthcare messaging that initially downplayed addiction risks, contrasting it with the severe consequences of addiction. This visual narrative sheds light on the true cost—both physically and financially—of relying on this medication, raising awareness about the ongoing opioid crisis and its devastating impact.
